Venture capitalist Dominic Endicott defines Age-Tech as “services purchased by older people, services purchased on behalf of older people, services traded between younger and older people and services delivered to future older people”. With around 1 billion people currently over the age of 60, it’s estimated that seniors will account for 20% of the world’s population in the next 30 years. In 2050, the UN estimates that one in six people in the world will be over the age of 65. Aging is one of the greatest social and economic challenges of the 21st century. This growing demographic creates an increasing need for tech that caters to older adults. Age-Tech was born to do just so.