{"id":6684,"date":"2022-06-21T10:14:27","date_gmt":"2022-06-21T10:14:27","guid":{"rendered":"https:\/\/idealityroads.com\/?p=6684"},"modified":"2022-06-21T10:19:59","modified_gmt":"2022-06-21T10:19:59","slug":"a-proxima-geracao-da-industria-varejista","status":"publish","type":"post","link":"https:\/\/idealityroads.com\/?p=6684&lang=pt","title":{"rendered":"A Pr\u00f3xima Gera\u00e7\u00e3o da Ind\u00fastria Varejista"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6684\" class=\"elementor elementor-6684\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10b29f42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10b29f42\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70501c61\" data-id=\"70501c61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51d58f24 elementor-tablet-align-center elementor-widget elementor-widget-post-info\" data-id=\"51d58f24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-124edcf elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/idealityroads.com\/?cat=266&#038;lang=pt\" class=\"elementor-post-info__terms-list-item\">Tend\u00eancias Tecnol\u00f3gicas<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f99ba61 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"1f99ba61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A Pr\u00f3xima Gera\u00e7\u00e3o da Ind\u00fastria Varejista<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e789ef8 elementor-share-buttons--view-icon elementor-share-buttons--color-custom elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"7e789ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4722432c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4722432c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ec565cb\" data-id=\"7ec565cb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a7632d elementor-widget elementor-widget-text-editor\" data-id=\"4a7632d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>O surto da pandemia de Covid-19 mudou consideravelmente a ind\u00fastria varejista. Embora a ind\u00fastria tenha tido um in\u00edcio dif\u00edcil em 2021, o setor mostrou um crescimento positivo no segundo semestre.<\/h5><h5>\u00a0<\/h5><h5>Parte deste crescimento positivo se deve \u00e0 maior ado\u00e7\u00e3o de tecnologias digitais e in-store. Estas tecnologia permitiram que muitas empresas continuassem no setor, melhorassem resultados comerciais e aumentassem o alcance de clientes no ano de 2021, o que impulsionou ainda mais a digitaliza\u00e7\u00e3o do segmento.<\/h5><h5>\u00a0<\/h5><h5>As solu\u00e7\u00f5es Retailtech s\u00e3o componentes importantes da revolu\u00e7\u00e3o do varejo, pois melhoram a efici\u00eancia operacional, a produtividade dos funcion\u00e1rios e a experi\u00eancia do consumidor. Estes prestadores de servi\u00e7os desenvolveram solu\u00e7\u00f5es log\u00edsticas e de atendimento, solu\u00e7\u00f5es de pagamento e solu\u00e7\u00f5es de gerenciamento de estoque.<\/h5><h5>\u00a0<\/h5><h3>Tend\u00eancias Emergentes na Ind\u00fastria<\/h3><h5>\u00a0<\/h5><h5>Embora o com\u00e9rcio eletr\u00f4nico tenha crescido desde seu in\u00edcio, os imprevistos de 2020 o empurraram para novos patamares \u00e0 medida que as pessoas abandonavam as compras f\u00edsicas. Como a popula\u00e7\u00e3o global continua trabalhando e fazendo compras on-line, a tecnologia de varejo n\u00e3o mostra sinais de desacelera\u00e7\u00e3o.<\/h5><h5>\u00a0<\/h5><h5>Para ser competitivo, as empresas do mercado de com\u00e9rcio eletr\u00f4nico devem estar atentas \u00e0s novas tend\u00eancias da ind\u00fastria em desenvolvimento. Algumas das tend\u00eancias tecnol\u00f3gicas mais influentes desta ind\u00fastria \u00e0s quais se deve dar aten\u00e7\u00e3o nos pr\u00f3ximos anos:<\/h5><h5>\u00a0<\/h5><h5><strong>Mercados de com\u00e9rcio eletr\u00f4nico<\/strong>: Os mercados (marketplaces) s\u00e3o um passo l\u00f3gico na evolu\u00e7\u00e3o da loja virtual contempor\u00e2nea. Eles s\u00e3o vantajosos para todas as partes envolvidas no com\u00e9rcio eletr\u00f4nico. Os compradores est\u00e3o sendo sobrecarregados pelo grande n\u00famero de lojas e op\u00e7\u00f5es dispon\u00edveis, enquanto os vendedores est\u00e3o tendo dificuldade em captar a aten\u00e7\u00e3o de seus clientes.<\/h5><h5>\u00a0<\/h5><h5>Os compradores podem usar os mercados para pesquisar, comparar e comprar produtos enquanto permanecem em uma \u00fanica plataforma. Os vendedores, por outro lado, recebem acesso a compradores que talvez n\u00e3o conhecessem de outra forma.<\/h5><h5><strong>\u00a0<\/strong><\/h5><h5><strong>Sistemas de invent\u00e1rio baseados em intelig\u00eancia artificial (IA)<\/strong>: Aumentar o invent\u00e1rio ao inv\u00e9s de aumentar a disponibilidade de produtos \u00e9 a abordagem tradicional para manter o cliente contente. O crescente interesse em refor\u00e7ar os sistemas de gerenciamento de estoque com solu\u00e7\u00f5es baseadas em IA aumenta a capacidade do varejista de atender \u00e0s necessidades f\u00edsicas ou online de um cliente.<\/h5><h5><strong>Entrega de mercadorias on-line<\/strong>:\u00a0 Nos \u00faltimos meses, os pedidos de mercadoria online e a entrega de alimentos frescos se tornaram comuns. Isto abriu um novo potencial em log\u00edstica, gamifica\u00e7\u00e3o e seguran\u00e7a em termos de programa\u00e7\u00e3o de entrega e garantindo que os alimentos frescos sejam entregues ao indiv\u00edduo correto em um prazo aceit\u00e1vel.<\/h5><h5>\u00a0<\/h5><h5><strong>Entregas rob\u00f3ticas<\/strong>: Os varejistas ser\u00e3o capazes de entregar as coisas em qualquer lugar, n\u00e3o apenas em resid\u00eancias ou endere\u00e7os oficiais, gra\u00e7as \u00e0 entrega rob\u00f3tica. Tudo o que os compradores t\u00eam que fazer \u00e9 tirar uma foto, e o servi\u00e7o de entrega entregar\u00e1 seu pedido no local indicado na foto. A entrega nos \u00faltimos metros substituiu a entrega nas \u00faltimas milhas como o padr\u00e3o da ind\u00fastria neste estilo de entrega.<\/h5><h5>\u00a0<\/h5><h5><strong>Seguran\u00e7a cibern\u00e9tica do cart\u00e3o de pagamento<\/strong>: O software de seguran\u00e7a cibern\u00e9tica de cart\u00f5es de pagamento, particularmente aqueles baseados em intelig\u00eancia artificial, \u00e9 uma tend\u00eancia crescente. \u00c0 medida que o com\u00e9rcio eletr\u00f4nico cresce, cresce tamb\u00e9m o n\u00famero de hackers que tentam roubar informa\u00e7\u00f5es de cart\u00f5es de cr\u00e9dito e d\u00e9bito atrav\u00e9s de phishing, malware, e outros meios. Para evitar fraude e roubo de dados de pagamento, o software de seguran\u00e7a virtual de IA ser\u00e1 usado para complementar as equipes humanas de seguran\u00e7a da informa\u00e7\u00e3o.<\/h5><h5>\u00a0<\/h5><h5><strong>Aplicativos de compras e pagamento<\/strong>: Os varejistas est\u00e3o agora permitindo que os clientes fa\u00e7am o scan de suas compras e fa\u00e7am o check-out usando um aplicativo em vez de passar por uma linha de checkout. O Sam&#8217;s Club j\u00e1 implementou isto em todas as suas localidades, e o Walmart est\u00e1 fazendo isto em etapas. Aqueles que compram na loja ter\u00e3o uma experi\u00eancia segura e sem contato como resultado disso. Os consumidores tamb\u00e9m poder\u00e3o fazer compras on-line, agendar a retirada e, em seguida, pegar seus produtos na loja ou fazer com que eles sejam entregues em sua porta, tudo atrav\u00e9s de um aplicativo para smartphone.<\/h5><h5>\u00a0<\/h5><h3>Startups Israelenses Estabelecendo o Padr\u00e3o Global em Retailtech<\/h3><h5>\u00a0<\/h5><h5>Novos tipos de canais, tecnologias, expectativas dos consumidores e outras for\u00e7as de mercado est\u00e3o causando perturba\u00e7\u00f5es no setor varejista. O desafio \u00e9 ampliado pelo fato de que o varejo tem tido, historicamente, margens de lucro modestas. Os varejistas que n\u00e3o conseguirem prever e responder \u00e0s tend\u00eancias em mudan\u00e7a ser\u00e3o deixados para tr\u00e1s.<\/h5><h5>\u00a0<\/h5><h5>De acordo com dados coletados pela incubadora e pelo fundo de investimento Nielsen Innovate Fund (NIF), com sede em Israel, e outras fontes, existem mais de 250 empresas de tecnologia de varejo em opera\u00e7\u00e3o atualmente em Israel. Essas startups arrecadaram mais de US$ 1 bilh\u00e3o em investimentos de capital entre elas.<\/h5><h5>\u00a0<\/h5><h5>Uma dessas startups foi criada em 2011 como uma plataforma para a cria\u00e7\u00e3o de material gr\u00e1fico e reviews aut\u00eanticos de clientes sobre a empresa. A plataforma est\u00e1 trabalhando para conectar seus produtos existentes para oferecer uma experi\u00eancia de plataforma hol\u00edstica. Este conjunto integrado de ferramentas foi projetado para fornecer \u00e0s marcas dados unificados do consumidor, permitindo-lhes obter mais de cada campanha e maximizar seu retorno sobre o investimento (ROI).<\/h5><h5>\u00a0<\/h5><h5>Outra startup israelense usa a IA e a aprendizagem de m\u00e1quinas para estudar padr\u00f5es de comportamento dos clientes e criar uma extrapola\u00e7\u00e3o mais ampla com base nesses dados, em vez de confiar nos dados do painel, que monitora os dados e produz estimativas. A organiza\u00e7\u00e3o, especializada em an\u00e1lise de localiza\u00e7\u00e3o e estat\u00edsticas de tr\u00e1fego de pessoas nas lojas, desenvolveu o software com requisitos de privacidade incorporados. Isto lhe permite cumprir com todas as leis e regulamentos de privacidade de informa\u00e7\u00f5es pessoais.<\/h5><h5>\u00a0<\/h5><h5>Uma empresa similar, que foi lan\u00e7ada em 2015, criou um gadget atrel\u00e1vel alimentado por IA que transforma um carrinho de compras normal em um &#8220;carrinho inteligente&#8221;. Quando os usu\u00e1rios adicionam e removem coisas de seu carrinho de compras, o dispositivo emprega a vis\u00e3o computadorizada para rastre\u00e1-lo. Os clientes podem at\u00e9 mesmo evitar a fila do caixa porque o dispositivo j\u00e1 sabe o que est\u00e1 comprando.<\/h5><h5>\u00a0<\/h5><h5>Esta solu\u00e7\u00e3o melhora a experi\u00eancia do consumidor ao remover atritos do processo de compra, permitindo que o cliente exiba promo\u00e7\u00f5es no dispositivo, coletando dados para an\u00e1lise de vendas e protegendo contra comportamento suspeito do usu\u00e1rio.<\/h5><h5>\u00a0<\/h5><h3>Conclus\u00e3o<\/h3><h5>Os compradores t\u00eam se tornado muito mais conscientes do valor nos \u00faltimos anos. Como tal, \u00e9 importante que os varejistas utilizem tecnologias digitais para reduzir custos operacionais e repassar a economia para seus clientes. Com a mudan\u00e7a radical para as compras digitais, numerosas oportunidades surgiram em todo o setor.<\/h5><h5>\u00a0<\/h5><h5>V\u00e1rias empresas iniciantes aproveitaram a mudan\u00e7a do setor e agora fornecem um apoio consider\u00e1vel aos varejistas que se movimentam on-line. Com novos e empolgantes avan\u00e7os na tecnologia de varejo, empresas e clientes podem se beneficiar de uma melhor experi\u00eancia de compra e d<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a44af0 elementor-widget elementor-widget-heading\" data-id=\"2a44af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Leave a reply<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69929464 elementor-widget elementor-widget-facebook-comments\" data-id=\"69929464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"facebook-comments.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-facebook-widget fb-comments\" data-href=\"https:\/\/idealityroads.com?p=6684\" 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hentry category-tech-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/idealityroads.com\/?p=6973&amp;lang=es\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/idealityroads.com\/wp-content\/uploads\/2022\/08\/shutterstock_578838337-300x200.jpeg\" class=\"attachment-medium size-medium wp-image-6964\" alt=\"\" srcset=\"https:\/\/idealityroads.com\/wp-content\/uploads\/2022\/08\/shutterstock_578838337-300x200.jpeg 300w, https:\/\/idealityroads.com\/wp-content\/uploads\/2022\/08\/shutterstock_578838337-1024x684.jpeg 1024w, https:\/\/idealityroads.com\/wp-content\/uploads\/2022\/08\/shutterstock_578838337-768x513.jpeg 768w, https:\/\/idealityroads.com\/wp-content\/uploads\/2022\/08\/shutterstock_578838337-1536x1025.jpeg 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div 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class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O surto da pandemia de Covid-19 mudou consideravelmente a ind\u00fastria varejista. Embora a ind\u00fastria tenha tido um in\u00edcio dif\u00edcil em 2021, o setor mostrou um crescimento positivo no segundo semestre.<\/p>\n<p>Parte deste crescimento positivo se deve \u00e0 maior ado\u00e7\u00e3o de tecnologias digitais e in-store. Estas tecnologia permitiram que muitas empresas continuassem no setor, melhorassem resultados comerciais e aumentassem o alcance de clientes no ano de 2021, o que impulsionou ainda mais a digitaliza\u00e7\u00e3o do segmento.<\/p>\n<p>As solu\u00e7\u00f5es Retailtech s\u00e3o componentes importantes da revolu\u00e7\u00e3o do varejo, pois melhoram a efici\u00eancia operacional, a produtividade dos funcion\u00e1rios e a experi\u00eancia do consumidor. Estes prestadores de servi\u00e7os desenvolveram solu\u00e7\u00f5es log\u00edsticas e de atendimento, solu\u00e7\u00f5es de pagamento e solu\u00e7\u00f5es de gerenciamento de estoque.<\/p>\n","protected":false},"author":6,"featured_media":6687,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[266],"tags":[],"class_list":["post-6684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-techtrendspt"],"acf":[],"_links":{"self":[{"href":"https:\/\/idealityroads.com\/index.php?rest_route=\/wp\/v2\/posts\/6684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idealityroads.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idealityroads.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idealityroads.com\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/idealityroads.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6684"}],"version-history":[{"count":0,"href":"https:\/\/idealityroads.com\/index.php?rest_route=\/wp\/v2\/posts\/6684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idealityroads.com\/index.php?rest_route=\/wp\/v2\/media\/6687"}],"wp:attachment":[{"href":"https:\/\/idealityroads.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idealityroads.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idealityroads.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}